What Wood You Choose? (WWYC) Campaign

WWF UK won an award in 2011 for outstanding contribution to the work of FSC in the UK.

The award was presented to George White of WWF UK by Charles Thwaites, Executive Director of FSC UK at the 2011 Timber Expo, in recognition of their outstanding contribution to FSC UK, particularly with regards to their What Wood You Choose? (WWYC) Campaign.

From sharing the FSC UK stand at the Chelsea Flower Show to creating advertisements for the London underground, the support FSC UK has received from WWF has been overwhelming. Under the WWYC banner, WWF UK have been working with local authorities and encouraging individuals to pledge to choose FSC products. Advertisements have been placed in national press and in bus stations and they have supported us at events such as UK Aware and the London Book Fair. To have the public backing of such a well-respected NGO serves to raise our profile and credibility.

You can take a look at WWF UK’s What Wood you Choose? campaign website by clicking here.

Award presented by Charles Thwaites MBE to George White of WWF UK (© WWF UK TTJ)© WWF UK TTJAward presented by Charles Thwaites MBE to George White of WWF UK

© Forest Stewardship Council® · FSC® F000231