Packaging Innovation for Sustainability

Packaging has been a hot topic over the past few years as consumers become increasingly aware of their environmental impact. Consumers are selective of where they spend their money, with 68% of UK shoppers¹ stating the environmental impact of a product’s packaging affects their purchasing choice. This has put businesses under pressure to meet consumer expectations that their product packaging is environmentally sustainable, which is resulting in impressive innovations in the packaging sector.

FSC-certified packaging provides assurance that the forest-based materials used are from forests that are managed with consideration for people, wildlife, and the environment. 62% of certificate holders in the packaging production and conversion sector believe that FSC certification is increasingly relevant², and 75% of people in the UK would prefer to choose a product bearing the FSC logo compared to an otherwise identical one without³.

Many companies are rising to the challenge of ensuring their supply chains are transparent and their products and packaging are environmentally friendly. Here, we introduce you to two companies using FSC-certified materials to produce innovative and sustainable packaging materials.

Arjowiggins (FSC®C018501)

(© Arjowiggins)© ArjowigginsIn October 2020, FSC certificate holder Arjowiggins launched Sylvicta, a revolutionary new translucent barrier paper as an alternative to plastics in packaging.

Sylvicta is a translucent, functional, FSC-certified barrier paper that has been proven to preserve the quality of food and cosmetics just as well as conventional plastics – all the while ensuring limited impact on the environment. Testament to its unique sustainable properties, the pioneering paper is fully recyclable, compostable, marine degradable and made from renewable raw materials.

Sylvicta’s distinct advantage is its very high barrier to oxygen – the leading cause of food spoilage – which means it can reduce food waste by prolonging shelf life during the transportation, retail and consumer phases of the value chain.

Through precision fibre refining, Arjowiggins’ experienced R&D teams have developed this unique translucent paper with a natural bonding, without the need of any harmful chemicals. The result is a paper with a barrier to oxygen, aroma, mineral oils and fatty foodstuffs.

Despite the ongoing movement towards more sustainable packaging solutions, plastics still remain a popular choice, largely for practical reasons. Until now, most of the existing offer, mainly in single-use packaging, use unrecyclable, multi-layered laminates incorporating plastics or aluminium foil.” explains Christophe Jordan, Managing Director of the Translucent Papers division at Arjowiggins.

With Sylvicta, such solutions can be turned into fully recyclable, compostable and biodegradable paper packaging. The product is simply revolutionary - it can help to create the circular economy society we all desire.”

Find out more about Arjowiggins and their products here.

UPM Raflatac (FSC®C012530)

(© UPM Raflatac)© UPM RaflatacLabels may be small part of a product’s packaging, but they are essential to enable consumers to identify and find out more about products. By opting for responsibly sourced and produced labels, brands and businesses can go one step further on their sustainability journey.

UPM Raflatac has risen to the challenge of responsible packaging by producing sustainable and innovative label materials serving a variety of end-use areas including food, beverages, pharmaceuticals, home and personal care, retail and logistics. Founded in the 1970s, the company now employs 3,000 people and manages 10 factories and a wide network of sales offices and distribution terminals worldwide.

UPM Raflatac RAFNXT+ product range uses FSC-certified papers and boasts the world’s first label material verified by the Carbon Trust to help mitigate climate change.

RAFNXT+ enables a superior carbon performance compared to standard labels through smarter use and choice of raw materials, and the label face materials and release liners are FSC certified. The impact of choosing RAFNXT+ over standard label material is quantified, and it includes the reduction in greenhouse gas emissions and the forests’ increased capacity to remove carbon dioxide from the atmosphere. The calculation model is verified by the Carbon Trust and is in accordance to international greenhouse gas accounting standard PAS 2050.

Businesses are looking for concrete solutions for creating a more sustainable future and especially for playing their part in climate change mitigation. With RAFNXT+ range, we offer brand owners and our customers labelling solutions that have a lower carbon footprint and that support responsible management of the world’s forests”, says Satu Leppänen, Sustainability Manager, UPM Raflatac.

Find out more about the company and their products here.

FSC-certified Packaging

To find out more about the benefits of FSC-certified packaging, watch our film here or download our packaging brochure here.

¹ Edie, 2018.
² FSC Global Market Survey 2016. Online survey of FSC certificate and trademark licence holders (29/08/16 – 29/09/16) conducted by UZBonn on behalf of FSC International. In the analysis of the results “I don’t know” responses were treated as empty answers.
³ FSCUK Consumer Survey 2018. Face-to-face survey of 1102 UK adults (16 - 65+)conducted by TNS (Fieldwork 31/01/18 - 04/02/18).

© Forest Stewardship Council® · FSC® F000231