M&S Greetings Cards – Helping Endangered Species

Eucalipto arquivo

CENIBRA was granted Forest Stewardship Council (FSC) certification in June 2005. The company is committed to environmental conservation and has adopted an ethical and respectful approach in its relationship with customers, communities, shareholders, suppliers and employees.

The forest and wildlife monitoring, required by FSC, enables CENIBRA to take stewardship and environmental preservation measures, such as the enrichment of native reserves and reintroduction of birds in danger of extinction.

In Brazil, CENIBRA has carried out a number of environmental actions in buffer strips located along water streams, lakes and springs. The recovery of these natural ecosystems involves planting native species seedlings and the protection of existing vegetation. The company keeps these areas under permanent surveillance in order to prevent forest fires, cattle treading and capture of wild animals, thus ensuring the necessary conditions for the environmental regeneration.

A number of procedures must be adopted to integrate the eucalyptus trees to the natural environment, while keeping, or even fostering, the biodiversity in the planted areas. This can be achieved through technical planning, creation of natural vegetation corridors for wildlife, enriching planting in preservation areas and adopting practices that ensure the entire system’s long term future.

Native woods are maintained and they form part of the legal reserve areas. Water springs are also protected. Surveys carried out on CENIBRA’s land found in excess of 300 species of plants cohabiting with eucalyptus plantations, adding to the evidence of the production system’s complexity and diversity. Animals use the eucalyptus planted areas to build nests and to look for food.

In the region of Cocais, dusky-legged guan couples were found in nests in eucalyptus plantations. According to IBAMA’s (Brazil’s Environmental Agency) official list, this species is in danger of extinction. Its scientific name is Penelope obscura and it is known in Brazil as Jacuguaçu or Jacuaçu. When it flies, this large bird produces a remarkably loud noise with its wings. It lives in secondary woods, brushwoods, plantations and riverside gallery forests, and it feeds on fruits, leaves, sprouts, grains and insects. The Jacuaça bird has especial preference for the fruits of the palm heart tree. Upon finding the nests, the workers immediately stopped the operations in the area until the nestlings were ready to leave their nests.

CENIBRA preserves 1.5 hectares for every 2 hectares of eucalyptus plantation, totaling 95,000 hectares of protected native vegetation. In addition, with the aim of improving these areas’ environmental quality, the company has implemented a biodiversity enrichment program, which includes planting more than 70,000 native species seedlings every year. In excess of 200,000 native species seedlings have already been planted over an extension of 30 km on the banks of Doce River.

In CENIBRA’s view, real progress is the one that ensures harmonious relationship between the community and the company, while respecting the environment. Paulo Henrique de Souza Dantas of CENIBRA says “The maintenance of the FSC certificate motivates us towards continuous improvement of our forest management good practices, being a way to demonstrate to society our social and environmental responsibility.”

Tigerprint uses paper made from CENIBRA’s FSC certified Eucalyptus to make greetings cards for Marks and Spencer.
As part of our 'Plan A' commitment to sourcing only the most sustainable key raw materials available to us, we have committed that all of the wood that we use is either FSC certified, or made using recycled materials. This will not only assist in protecting one of the world's most precious resources; the forest, but will assist in reducing the amount of waste unnecessarily sent to landfill. Last year we sold over 30 million Christmas cards made using FSC certified board which is a very exciting achievement for our business.” said Lauren Orme, Marks and Spencer’s Sustainable Raw Materials Manager

© Forest Stewardship Council® · FSC® F000231