Product Focus: Pukka Herbs

As a nation of tea drinkers and nature lovers, what could be better than a brand that cares for the environment as well as bringing you your favourite brew?

Company name: Pukka Herbs
FSC label: FSC Mix
Products certified: cardboard packaging and recyclable tea envelopes
FSC licence number: FSC-N002188
Licensed since: 2018
Website: www.pukkaherbs.com

Over two million Pukka cuppas are drunk every day and their range of organic herbal supplements has won countless awards. But despite how big the company has become, founders Tim Westwell and Sebastian Pole have remained true to their original vision – to create a business with purpose that has regenerative impact on the environment. This is why FSC is so important to them – and why all their tea and supplement boxes are certified to this standard.


It’s also why, after four years of research and development, Pukka has finally made a tea envelope that can go in paper recycling. The envelope’s job is to stop the essential oils from evaporating – which is critical to maintain the tea’s flavour and wellness benefits. These brand new FSC-certified paper envelopes still include a very thin coating of BPA & PVC-free plastic. But they are so thin that they can be recycled with normal paper.

FSC sits aside some other important standards that Pukka is part of:

  • Soil Association: All the herbs used are 100% certified organic. Even the string on each bag is organic.
  • 1% for the Planet: Pukka donates 1% of its turnover to environmental causes and in 2017 gave over £425,000 to fund positive environmental action.
  • FairWild: 32 Pukka teas are FairWild certified, guaranteeing that the plants used from the wild have been harvested in a sustainable way and that the collectors have been paid fairly for their work.
  • Fair for Life: Fair for Life guarantees that everyone who Pukka touches, from crop to cup across the globe, is treated fairly, equitably and transparently.
  • B Corp: Pukka is rigorously audited to ensure its ongoing commitment to meeting the highest possible standards of transparency, accountability and performance, ultimately offering a positive vision of a better way to do business.

A version of this article originally appeared in the August 2018 edition of Forest Matters.


© Forest Stewardship Council® · FSC® F000231