FSC helps take care of forests and the people and wildlife who call them home and is recognised by WWF as the “hallmark of responsible forest management”.
79% of people in the UK say it is either very or fairly important for the products they buy to be responsibly sourced - 28% say it is very important. (Kantar via OnLine Bus, 2020)
73% of people in the UK recognise the FSC logo. (OnePoll, 2021)
82% of people in the UK say they are either very or fairly likely to buy a product bearing the FSC logo as opposed to one without. (Kantar via OnLine Bus, 2020)
Our annual surveys show that FSC consumers have changed over time. They are now more aware of FSC and environmental issues, have greater expectations of products and packaging, and place more importance on FSC certification.