Friday, 04 October 2013
Bettys and Taylors of Harrogate celebrated FSC Friday by dedicating an acre of rainforest to their quiz winners!
Bettys and Taylors achieved certification earlier this year (FSC-C112718) and describes itself as "the tea and coffee company that loves trees".
The Bettys and Taylors event comprised of displays of FSC literature and a themed lunch (which had been delivered in FSC packaging!). The company also ran a 24 question quiz, which had three winners. Each of the three winners were awarded an acre of rainforest in the Peruvian Amazon dedicated in their names. This was due to a project that Bettys and Taylors are involved in, where they are endeavoring to protect an area of rainforest equivalent to the size of Yorkshire. The winners were also given some tea and coffee products as well as literature in conjunction with the Ethical Tea Partnership.
Dave Malley, Packaging Technical Manager says: “Chain of Custody Certification is really important to us. It gives customers a link between responsible production and responsible consumption – so it helps them to make socially and environmentally informed decisions when they’re buying. And it goes beyond that for us. We feel like it reflects our commitment to the environment, responsible forest management and support for the communities we rely upon to grow our tea and coffee”.
Dave Malley continues: “The highlight of our FSC Friday celebrations was probably our quiz. It was a great way for people to find out things they may not have known, like the rate of destruction of the rainforests and the diverse range of businesses, organisations and products that are FSC certified. The winner received an acre of rainforest dedicated in their name – a perfect prize for someone who works here, because we share the FSC’s feelings on forest management and social responsibility. It’s just the way everybody thinks here”.
Taylors of Harrogate launched its Trees for Life project in 1990, pledging to plant a million trees. It hit that target nine years later, and went on to plant three million by 2007.
In 2009 it launched a new project to help save an area of rainforest the size of Yorkshire - that's 1.5 million hectares of forest. So far that's meant helping to protect 237,000 hectares of Amazonian rainforest in Peru, and now it's trying to curb deforestation in Kenya.
For further information, please click on the links below: