Thursday, 22 September 2016
Snows Timber have bold plans for FSC Friday
With the annual celebration just around the corner, Snows Timber (FSC-C016928) is planning something Big and Bold. They share why taking part is so important.
In the crowded builders’ merchant marketplace, reputation matters. Builders’ merchants offering knowledgeable advice and carrying a good stock gain a good reputation locally. To make that good reputation even better and make merchants stand out from the competition, Snows Timber is helping merchant customers, who are chain of custody certificate holders, to understand and join in with FSC Friday 2016.
‘FSC Friday is a great opportunity for our builders’ merchant customers to highlight that they care about sustainable wood products. It’s also a good time to signpost certified products and their availability in merchant branches,’ says Mark Bowers, Product Director at Snows Timber. ‘Joining in with FSC Friday doesn’t have to be complicated or costly. It underlines a merchant’s support for the Builders Merchants Federation’s Charter and Environmental Code, and provides an opportunity to promote their responsible purchasing,’ Mark Bowers says.
Members of the Builders Merchants Federation are in partnership with WWF on their Forests Campaign. It’s thus highly relevant to business if merchants with chain of custody can join in with FSC Friday. Even if it’s simply offering builder customers a slice of FSC Friday-themed cake at the counter, it’s an opportunity to show off their chain of custody certificates with pride.
Last year, Snows Timber made available packets of spruce tree seeds to its merchant customers, for them to distribute to builders at the counter, highlighting the sustainable timber connection. For FSC Friday 2016, Snows plans something bigger and bolder, and directly business-related, to help merchants promote certified timber where it matters most, at counter level.
‘At Snows Timber we’ve been chain of custody certificate holders for almost 12 years. We want to spread engagement with FSC Friday as part of our customer service – and because we ourselves enjoy being involved in this celebration of sustainable timber.’ Mark Bowers concludes.