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Friday, 31 July 2020
Research Shows Consumers Are More Committed to Sustainability Post Lockdown

As COVID-19 restrictions begin to lift, there is an opportunity to ensure we prioritise a green recovery. Recent research carried out by Essity shows that consumer perspectives on sustainability have changed, with half of all respondents believing they have become more sustainable since lockdown came into effect, and 8 in 10 intending to stick to these behaviours after restrictions end. However, despite these promising statistics, consumers are still overwhelmed and confused about sustainability.

Essity’s research shows that consumers have the desire to make more environmentally conscious choices, and that there is consumer demand for brands to be more transparent about their sustainability commitments. 42% of respondents agree that they seek out products accredited by sustainability groups, and 58% ‘sometimes’ take the environmental impact of their purchases into consideration when buying items. FSC can help brands to meet this demand.

Rosie Teasdale, FSC UK’s Executive Director says: “It is obviously encouraging that your research indicates an increase in sustainable behaviours since lockdown and that this may continue when 'normality' resumes. However, the survey results also highlight the fact that consumers need greater clarity on which products are sustainable. From our own research, we know that most consumers look for this information on-pack and they trust third party certifications, such as FSC®, more than company claims. We therefore encourage companies such as Essity to further promote the FSC status of their products and, in this way, help consumers to make informed decisions.”

Daniel Minney, Essity Regional Vice President - UK & ROI says, "This is a watershed moment for the environment and companies need to react. Consumers are telling us that they have a renewed vigour for greener living, they want to be more sustainable and even that they will spend more to be so. But there are barriers that need to be removed. Confusing terminology, inconsistent infrastructure, and a lack of trust means people aren’t being empowered to live as sustainably as they would like. By identifying those barriers and working to remove them, we can have a positive impact on people and our environment.

The work towards a more sustainable future is a collective effort. Our aim in highlighting these barriers is to share with other organisations those areas of improvement required to help consumers make better and more sustainable choices. We believe that the findings within this report are an illuminating starting point for us all to capitalise on a renewed interest in sustainability."

Read the full report here.

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