Sunday, 21 March 2021
Environmental Awareness and FSC Recognition Survey Results
FSC UK have conducted consumer awareness surveys since 2007 to investigate how many consumers recognise the FSC logo and understand what it means. This year, we also researched into consumer understanding of the environmental and social impacts of their purchases. The survey was carried out by One Poll who interviewed 2,000 UK adults aged 18 and above.
The FSC tick-tree logo can be spotted on a huge variety of FSC-certified forest products and promotional materials, but how many people recognise it and know what it means?
This year’s survey revealed that an impressive 73% recognise the FSC logo, which has increased from 67% in 2020, and 55% in 2019. 37% of those who recognise the logo state that they always or often choose FSC-certified products.
Results show that consumers consider the impact of their purchases and want to do their bit to protect the planet. 73% of consumers are aware of the importance of purchasing and using sustainable wood and paper, and 74% consider their choices to impact people and the environment. However, there is still work to do, as 1/3 of consumers surveyed do not realise that purchasing unsustainable wood could be damaging to wildlife or ecosystems.
Click here to explore the results in more detail.